Selling in the Winter

Someone asked me today to give some thoughts about selling homes in the winter.

I do believe that a home that is priced well will sell in all markets but those that have the least number of objections, of course, will sell first. I do know that most people think that the best time to sell is in the spring. Logic suggests that this be so because it is when there is the most number of Buyers. It is, however, also the time when there is the most number of houses to sell, so the competition may be fierce and you always want to be first.

Be very mindful of the competition and what they are selling and be competitive with others.

Having an attitude to sell is an important place to start. Often I hear folks say “we are not in a hurry”. This converts to an unmotivated Seller, whose only interest in selling is at a certain price; a price that is often not supported by what the market will bear. So let’s assume you are interested in selling and go from there.

Arranging a pre-sale house inspection is a good start. This way the Seller can eliminate any issues prior to the sale and feel confident that the product they are selling is blemish free.

Making your home the most attractive in your category is not about renovating but eliminating as many objections to a new owner as possible for the price point.

The simplest things to do are very basic but not always how people function in their everyday world. Staging is the rule today.

Neutral colours, clean and organized closets, eliminate clutter. Cleanliness is next to Godliness! Remember that line?

A clean house reflects an image to potential Buyers of how the rest of the house has been maintained. Clean carpets, clean floors, clean windows, clean appliances and clean baths are all critical. Clean furnaces and ductwork are always a consideration. Consider having your furnace serviced before listing if you did not do so before the winter season arrived. If you have done any renovations where drywall was installed or sanded or you have pets, consider having ductwork cleaned as well.

Tidy bedrooms with the beds all made and preferably matching bedding often enhances the presentation. Window coverings that are operational and functional are important. Clear sidewalks and driveways in winter. Good exterior lighting for appointments later in the day will ensure a safe visit and highlight your property. Often exterior lighting does enhance the curb appeal.

Easy access to the key for the agents who are showing the property is important and make sure your agent ensures the lockbox does not freeze up. I have known agents to leave properties if this is an impediment. When there are lots of other options they may simply move on to the next one.

Lights all on and window coverings all open no matter the time of day is a good rule of thumb to prepare for a showing and the most important of all is to start at the right price.

No amount of marketing will sell an overpriced listing. Good luck!

Should you be interested in selling your home now or in the near future, Exceptional Properties is a phone call or touch away!